Virgin Active Group South Africa

Sustainability Communications: Creative Waste Management Strategy

Ecolution Consulting assisted the South African leg of the global gym brand by formulating a creative waste management strategy based on the company’s waste audit and identified waste streams. The creative deck included hard-hitting statistics on waste and plastic pollution, creative solutions, and visions to effectively deal with the gym’s waste management, as well as iconography to be used for in-house waste separation. A highlight of some of the work done was featured in the 2017 Virgin Active ‘Changing Business for Good’ handbook.

Client: Virgin Active
Location: South Africa